Word of Mouth Marketing - Social Media - Search Visibility

Capture the Conversation was developed by James Clark and Jason Cormier, co-founding partners of Room 214, a Google-certified search marketing and social media agency.

Our philosoply is simple: Search engines are media and markets are conversations. To dominate in a market, you must capture the conversation. The concept of "markets are conversations" came from The Cluetrain Manifesto book written by Rick Levine, Christopher Locke, Doc Searls and David Weinberger.

Leveraging over a decade of experience in advanced web development, online advertising and public relations - we applied Searl's premise a step further simply by recognizing how markets are created and influenced through the Internet.

Our approach combines the latest and most effective internet marketing methodologies to work in parallel with current and traditional communications programs. Room 214 views web development, search engine marketing, public relations and social media (podcasting, blogging and more) as a cohesive effort -- and we bring it all together like no one else.

Our clients are constantly stretching their potential when working with us, because our model is based on improving (optimizing) everything they do related to sales, marketing and public relations. By driving all calls to action back to, or through, the client's website we are able to effectively test marketing messages, collect valuable data and significantly improve entire campaign efforts in a relatively short period of time.

Do we Really Think You Should Fire Your PR Firm?

Depends on the firm you are working with. Fact is there are a few PR firms that we highly recommend to our clients, and these firms are the ones who understand the kinds of things we and others like us are talking about.

Even before James Clark's "Fire Your PR Firm" white paper was written, many in the PR industry were already confessing the need for change to not only the industry, but their own organization. We admit the name is controversial, but there is a reason the statement hits a nerve in those going through the exercise of justifying their PR budgets. Ironically, the white paper was also written to help PR firms.

How do we do it?

Call it cliché, but we love what we do. It is a gigantic part of why we do it so well. We prioritize people over process, and compassion over corporation. We do our best to tell the truth. We rarely work on weekends. We create systems that facilitate processes. We measure everything. We maintain no more than 20 active retainer contracts. We stay humble and hungry while choosing to work only with successful companies.

Want to know more about how we think, and what we pay attention to? Four of our team members, including co-founder James Clark, update the CTC blog regularly.