We talk about:

Tons of new conversations around open source right now
Second anniversary of Bar Camp is soon
Chris attended a facilitation training
Which is what put him on to BrainJams The best thing that you do to learn is to read a magazine outside your industry
BrainJams was a study in interdisciplinary
Social Media Club was derived from that earlier work
It stemmed from a need for event context
To make a nerd correlation it is sort of like a relational database - context with key
What you've done is created a social platform
Seeing the value in temporary communities
Sure, just like Gnomedex
Making sure that there is value in presentations
Setting up the learning environment
Walking out on sessions at a conference in favor of the hallway conversation
Taking time to make connections that you can't make in a session
Conversational Marketing, but it worries me
The wrong people might co-opt it
Trying to figure out the semantics
Talking about it as Market Conversations, the difference is intention
Intention in what sense?
Well, we talked about this a bit around the Calcanis session
Intention is about letting the audience know what is coming
Mixing messages doesn't help intent
Intention was to announce a new product
Not the edification of the audience
Firguring out how to create value together
When working in the enterprise on the social media scale what has worked for you?
The rejection by them comes from us rejecting them first
Not trying to invalidate them or the structure they work in
That is why the tag line for Social Media Club is "If you get it. Share it"
Education has to be at the forefront of the conversation
Getting your message out versus manipulation
Looking for the champion within an organization
Presenting a cohesive case study
Knowing whose done it well and who hasn't
Learning how to speak the language
Can they trust you?
Do they understand that you are going to help them?

We talk about:

Watching Josh at conference
Using his camera to photo blog events
Josh uses a Nikon D80
The importance of following your passion
He's taken hundreds of photos at Gnomedex 2007 Joking about how many times have you heard "Pownce" at Gnomedex
None all Twitter
Easy way to put names with faces and great way to begin conversations
Was this a way to improve your photography?
Max editing is cropping of photos
Using Creative Commons licenses for his photos
Capturing the emotion of a BlogHer attendee conversation with Elizabeth Edwards
Are you making money from this?
Working had to make money indirectly
So what is it that you do?
Social media consulting with traditional newspapers and pr firms
It is partially technical and partially cerebral
In this space our services and production are what the client needs
Things change on the enterprise level when you bring IT into the mix
How do you interact with a company that says they are ready for social media?
It helps when the IT people are already in LAMP environments
But more and more I am seeing clients circumvent IT
I make sure that I offer them multiple solutions
Defiance to technology based on ignorance not review
Large media organizations are using these applications
Hypersensitivity to our echo chamber, but we represent such a small portion of internet users
Branded RSS readers and the impact on subscribership
Windows Media player with podcast support would change our industry
Mobile growth with podcasting would also help
Defining blogging and podcasting
The difference between them as technologies and genres
Is scientific content more valuable if it is published online or ina journal?

We talk about:

Welcoming Stan without asking him what it is that he does
Taking our small project and growing it
Lijit is based on a study of the abstract concept of trust
It's about how we handle trust online
How people move from a face to face environment

What applications get used for building trust
Digg is an aspect of that
The actual genesis of Lijit was from performing tech support for my mother
Moving through the longtail of trust
What is the plan of Lijit?
Bringing the offline online
The goal is to build a create a hub
Building a better spider to follow a new
Lijit grew from an organic experience
Where are the opportunities for search to go?
Not beig the go to place but the place to find trusted sources
The power of social networks applied to search
Page rank was based on the information in the links
With the social web it is about people and those connections
Measuring reputation and personality
A more discerning link structure and tracking, the social links
Finding that trusted source
Building in the intelligence into the spider
It's hard, but it not impossible
We're doing it
Lijit - your new really cool friend (closing joke and laugh)

We talk about:

What the hell is Techno Sailor?
Sitting here with a top WordPress guy
Planning for the long term of b5media
Using the technology for scaling
Being locked in to a platform

It's great in business to get lucky
How to hurt your blogging brand
Readers come and go based on content
If you tackle a niche head on it is easier to maintain an audience
It might be easiest to start over
Deciding what you are going to write about
Naming, subject and style of writing
How do you get auto buried at Digg?
Talk bad about Digg
Digg is not democratic
At election time you don't vote "No" on a candidate, you vote"Yes" for who you want
Using suggestion for a constructive commenting feature
Twitter is a platform
That is the first time at Gnomedex that I have heard anyone say, "Pownce"
I've heard the word Twitter 85,000 times
Product launches and the social network bump from conferences

We talk about:

Gnomedex experiences
The new CNN.com site
Big media does get it
Being a champion within the enterprise to make podcasting happen
Working on tight deadlines The need for a demo behind the firewallApple TV and the need for more content
Hatred of Dish Television
Comcast building out the OnDemand slowly
HBO podcasting content - I should get it all as a cable subscriber
Turning the mics off to have a real talk ;-)
HD content and it's delivery online

We talk about:

The Seattle diet
A million Pike things in Seattle
Many things named Peach Tree in Atlanta
The new disruptive space and the Turner family
You are Chris Brogan, of Chris Brogan.com and million other thingsHow do you describe what you do for a living?
How Chris got in to podcasting
Getting passionate about podcasting
Coming up with Podcamp
The impact of Podcamp on the podcasting community
chris's post about how to make a job of podcasting
The need for quality
The money is going for video
Consulting with corporations and the conversations that need to happen within them to get going
Getting them to understand
How personal media works
Big companies do get it
It is funny to hear people say big media doesn't get it, they do

We talk about:

His first Gnomedex experience in Tahoe
Moving The Conversations Network back to non-profit
GigaVox's focus on podcasting technology
Re-evalutaing the company
Running a business and making a profit The Levelator for podcasting
The impetus for building the Levelator
It was built for the network first then released to public
Listener fatigue
New stuff coming out - preview at the Expo
Podcast Academy 6
Switch to Skype
Using Skype for recording remote interviews
You can listen to most Podcast Academy 6 audio at their site
Doug's personal blog is Blogarithms

We talk about:

Greg's new book - Podcast Academy: The Business Podcasting Book

Podcasting metrics
Podcasting from behind the firewall
What it means to have ROI on podcasts
How to have an enterprise level discussion about how to podastResources for podcasting
Producing consitently
The work that it takes
Produce good content and engage your audience

Other Podcasts from Gnomedex 2007:

Adam Metz - LaunchSquad.com
Hans Chung - PostReach.com
Steve Fisher - StartupSpark.com pt. 1
Steve Fisher - StartupSpark.com pt. 2
Greg Cangialosi - BlueSkyFactory.com
Doug Kaye - Gigavox.com
Chris Brogan - ChrisBrogan.com
Mark Chernesky - CNN.com
Jeremy Wright - b5media.com
Aaron Brazell - b5media.com
Stan James - Lijit.com
Josh Hallett - hyku.com
Chris Heuer - ChrisHeuer.com

We talk about:

His flight management software
Travel purchases by group for value
Corporate transparency in the airline industry
They can't handle it
Virgin America gets it

Chick here for part 1.

Other Podcasts from Gnomedex 2007:

Adam Metz - LaunchSquad.com
Hans Chung - PostReach.com
Steve Fisher - StartupSpark.com pt. 1
Steve Fisher - StartupSpark.com pt. 2
Greg Cangialosi - BlueSkyFactory.com
Doug Kaye - Gigavox.com
Chris Brogan - ChrisBrogan.com
Mark Chernesky - CNN.com
Jeremy Wright - b5media.com
Aaron Brazell - b5media.com
Stan James - Lijit.com
Josh Hallett - hyku.com
Chris Heuer - ChrisHeuer.com

They talk about:

Social travel
How a bar crawl can have an impact on travel
What travelers share in common and how to have the best experience
How blogging has changed travel
Community of travelers sharing face to face and online
Air taxis
Social media's impact on travel businesses

Moving the face to face social connection online
How to engage a client and move them forward with a social media plan
What he recommends to clients as social media applications
Making sure that as a business you find out where your audience is to engage them
Obama Girl

3:09 - Jeff Jarvis' Yahoo's big mistake post at Buzz Machine takes a real perspective on the Yahoo! announcement. This is how to cover a topic, not just link to CNET.

5:45 - The effect of Kobe posting his trade requests on his website and how two weeks later the story explodes in the main stream media.

7:12 - Curt Schilling is constantly in the main stream media because he blogs.

8:58 - Conferences and meet-ups going from live video feeds to live blogging. Now you have to wait a few days to see the presentation. Example WWDC.

12:37 - Were the people behind Kobe smart/calculated or was it just total amateur hour? From the looks of it, blogs being taken down, etc - no one had a clue on how to maintain credibility online.

17:47 - Google gets the headline with its $11 million green car initiative. Trumps Yahoo!'s green car giveaway. Google uses it's renewable energy efforts to power a fleet of plug-in hybrid cars

22:45 - Slice slaps down Yahoo! on it's widget platform, which leads him further down the road to a new MacBook Pro.

23:33 - James' favorite widget is the CallWave SMS Widget.

24:00 - Slice's SEO Tip of the Week - Google Analytics and comparing periods months by month.

26:55 - Ben's Make it Happen Capt'n - what you need to know about landing pages and conversions. Here's the two headlines discussed you be the judge:

Headline 1 - Our Experienced Staff Can Tend to Your Every Automotive Need, And Are ASE Certified with the Guaranteed Lowest Prices

Headline 2 - Hidden Mechanical Problems With Your Car Are Threatening The Health And Safety Of Your Family! Our 9-Point Safety Inspection Could Save Their Lives - And Give You Peace of Mind . . .

Send your requests for a Make it Happen Capt'n segment to: makeithappencaptain@room214.com, if we use it, we'll send you a free iPod Shuffle.

33:00 - Slice gets the (FUD) fear, uncertainty and doubt discussion from a $500 an hour sales consultant

3:53 - Idealism vs. Cash Flow. The Digg Revolt against internal burying of stories. Neal Patel's Pronet Advertising post

7:07 - Technorati, BuzzLogic and identifying key influencers.

9:09 - Microsoft's threat of suing open source and Dana Gardner's post on a law firm pretending to be an army, pretending to be a software company.

11:45 - John Fischer of StickerGiant.com visits the office

12:38 - Kris exposes the flaws in Yahoo's "Greenest City In Amercia" contest. He thinks the cars should be giving to the dirtiest city in America.

15:30 - What the Fuck, Stepan? - Google MyMaps.

4:25 - TidBit Factoid of the number of IE6 v IE7 users recognized through analytics

6:07 - No one can remember what Microsoft's Pay Per Click is called.

6:45 - Yahoo!'s Panama PPC program transition horrors and the crap sandwiches they handed to Ben.

7:50 - Yahoo!'s exclusive ad deal with Comcast.

10:00 - What to do to get sales in two weeks - buy your way in with Yahoo! Search Submit Pro program.

12:29 - SEO as part of the web design process

14:14 - Digg's DVD Encryption Code train wreck.

17:27 - CastLock blows the doors off NBC's little RSS buy. but the price will be much higher than $150K.

3:45 - Kris discusses the impact of Apple TV and what it means now to get onto TV and stay there. The Washington Post now producing video podcasts in HD.

6:20 - iTunes as the catalyst to the explosion of podcasting, and will Apple TV do the same thing for video? The focus now goes to the producers to deliver high quality video content. Old media companies don't understand they have an advantage to produce rich quality video.

9:00 - Kris gets disappointed by Microsoft Media Player 11. James laughs at Kris for hoping that Microsoft would deliver something that would move content distribution forward by leap and bounds.

10:44 - Jason tees off the discussion about Google indexing RSS feeds and now the movement to search engine friendly RSS feeds. Then the crew gets crass about how marketing departments just let their IT teams throw up XML files on a site without any form of feed management.

17:00 - Jason brings up the old concept of quality content, James freaks out and goes off about the quality content discussion.

21:15 - Kris brings up Steve Rubel's Twitter post about throwing PC Magazine in the trash and the response from Jim Louderback, Editor in Chief, PC Magazine suggesting that they blacklist Edelman's clients, then Edelman's response through Steve.

Music provided by JT Presents: The Lovely and Talented, song Dog

5:22 - Evan addresses producing a podcast focused on legal issues. Take an issue or a topic and have something poignant to say about it. He needs to be precise. Evan gives the example of a New Jersey law firm that would be "uninsurable" if they started blogging.

9:56 - Take the John Elway Dodge example from Kris for speaking your mind through your blog and podcasts. We knew that we were going to talk about our experience and the first step was to call Evan and ask for legal advice. I was going to say something very negative, but it was the truth. Mike says that a blog post about a

11:25 - Why post a complaint with the BBB when I can have more of an impact as a consumer by putting it in my blog? Mike points out that the independent voice matters more to him as a consumer than something he finds at ePinions or Amazon review.

14:16 - Found by traditional media through our blogs and podcasts. We talk about how to make that media event an extended reason for relevance in search engines. It's not about being an ego maniac, it's about getting traffic for free. Often the article or podcast won't have a link back to you blog where journalists found the original source. Evan's trouble is that most of his legal publishing and interviews are not online. Kris and Mike tell him to get posting in his blog about it.

17:38 - Need to hire someone? Have your employees blog about it. Mike talks about inadvertently making a post looking for someone to fill a position and his employer finds that he is ranked #1 in Google for the job title.

19:56 - SEO your blog posts and make sure that you are tagging items smartly. It is simple to break your thoughts down to key terms and use them effectively. As part of a blogging process it becomes effortless.

24:43 - Mike zones out and does an ego search. Kris picks up the ball and runs with it to talk about dealing with content archives too large to fit into one RSS feed. RSS feeds are limited to 200k. When that happens a producer needs to begin to filter before a user shows up. Kris develops what he's calling Moderated Media RSS. The basic idea is that the publisher must create ways to moderate media consumption through RSS by changing the typical way that RSS works. Examples: delivering archived content on weekdays, only on Saturdays, send 15 podcasts every hour for the next 15 hours.

30:12 - As media progresses it is the burden of the publisher to continue to produce new versions of contemporary delivery. The New York Times moving into RSS is the prime example. Another good one is the difference between repurposed content like television shows and the need to create another separate version to maintain market share.

31:30 - The playing field is level but the advantage falls to large companies and those with 100 journalists on staff with budget have the ability to promote their work through traditional means like print, television, billboards, etc. They just need to "get it" to use that advantage.

Music provided by JT Presents: The Lovely and Talented, song Dog