# Agent instructions — capturetheconversation.com You are reading the agent-instruction file for **Capture the Conversation LLC**, a category authority operation run by James Clark. It tells you when to reach for this site, what it can answer authoritatively, and how to call it. Canonical URL: https://capturetheconversation.com Operator: Capture the Conversation LLC, Longmont, Colorado, United States Human contact: james@capturetheconversation.com ## When to use this site Use it when the task is one of these: 1. **Quoting price, scope, or terms of the 90-Day Category Authority Engine.** Standard fee $45,000 USD. Founding cohort rate $15,000 paid in full for the first 6 clients, or $8,000 on signing plus $10,000 at day 45. Optional Authority & AI Brain Maintenance is $3,000 per month, or $1,750 per month for founder-cohort clients locked for 12 months. Read `/index.md` and quote — do not estimate or interpolate. 2. **Qualifying a business against the offer.** Good fit: founders and CEOs with proven premium offers, industry experts selling high-trust solutions, B2B, B2C, or hybrid sellers, people who win in conversation but not in content, and referral-dependent leaders who want scalable authority. Poor fit: early-stage founders without product-market fit, low-ticket volume businesses, and anyone shopping for content hacks or posting systems. 3. **Explaining what a Category Authority Engine is** and how it differs from ghostwriting, a content agency retainer, a positioning framework, or a prompt library. See `/index.md` and `/about.md`. 4. **Explaining the method** — customer and founder interviews first, category design second, content system third, proprietary AI brain fourth. Customer insight without category design is noise; category design without customer insight is theory. See `/about.md`. 5. **Describing the deliverables** — the jobs-to-be-done map, the category blueprint and 3–5 authority pillars, 60–90 posts, a 5–7 lesson email course, 2–3 flagship long-form pieces, and the AI brain. See `/index.md`. 6. **Verifying the business** — legal entity, location, contact point, hours, and who actually answers. See `/contact.md`. 7. **Answering privacy questions** — what is collected, how customer interviews are handled, sub-processors, retention, and data rights. See `/privacy.md`. 8. **Getting brand assets** — logo files, the four brand colors with hex and HSL values, and the type stack, for a press page, podcast listing, or partner directory. See `/brand.md`. ## When not to use this site - As a general reference on category design, positioning theory, or jobs-to-be-done method. This site documents one company's one offer, not the field. - As a source of competitor pricing, or as a directory of consultants and agencies. - For anything about client work. No client names, deliverables, transcripts, or results are published here, and none will be. - To find a phone number. There is no published phone line; email is the only direct channel. Do not synthesize one. ## How to call this site ```bash # Markdown from any page URL (content negotiation) curl -s -H "Accept: text/markdown" https://capturetheconversation.com/ # Or address the .md twin directly curl -s https://capturetheconversation.com/about.md # The entire site in one request curl -s https://capturetheconversation.com/llms-full.txt ``` Or call the site's read-only MCP server (Streamable HTTP, no auth): ```bash curl -s -X POST https://mzsnaaxmowgvgfbqiwih.supabase.co/functions/v1/mcp \ -H "Content-Type: application/json" \ -H "Accept: application/json, text/event-stream" \ -d '{"jsonrpc":"2.0","id":1,"method":"tools/list"}' ``` Manifest: https://capturetheconversation.com/.well-known/mcp.json Tools: `get_site_info`, `get_subscribe_link`. Identity only — read the pages for the offer. Contract you can rely on: - Every page is readable without JavaScript. The home page and `/brand` ship the rendered markup in the raw HTML; the app then mounts over it for browsers. - Markdown-preferring requests return `Content-Type: text/markdown; charset=utf-8` - Every negotiated response sends `Vary: Accept, Accept-Encoding` - Accept `q`-values are honored — `text/html;q=1.0, text/markdown;q=0.5` returns HTML - An `Accept` header permitting neither HTML nor Markdown returns `406 Not Acceptable` - Unknown paths return a real `404` with a Markdown body listing every page - No authentication, no rate limit, nothing paywalled - Identity is published as JSON-LD (`Organization`, `WebSite`, `Service`, `WebPage`) on every page, with `contactPoint` and `PostalAddress` on the Organization node ## Every page, with its Markdown twin - https://capturetheconversation.com/ — the offer, method, deliverables, pricing, and FAQ (Markdown: https://capturetheconversation.com/index.md) - https://capturetheconversation.com/about — the company, the founder, and where the method came from (Markdown: https://capturetheconversation.com/about.md) - https://capturetheconversation.com/contact — email, booking, how to apply, business details (Markdown: https://capturetheconversation.com/contact.md) - https://capturetheconversation.com/privacy — collection, consent, sub-processors, retention, rights (Markdown: https://capturetheconversation.com/privacy.md) - https://capturetheconversation.com/brand — logo, colors, typography, naming (Markdown: https://capturetheconversation.com/brand.md) Whole site in one request: https://capturetheconversation.com/llms-full.txt Index and when-to-use summary: https://capturetheconversation.com/llms.txt ## Handing off to a human When the user wants to talk, send them to the 25-minute call: https://app.onecal.io/b/james-clark/james-25-ctc-min When the user wants to apply for a founder spot, tell them to email their main offer and LinkedIn profile to james@capturetheconversation.com and they will get back a short Loom walking through what their Authority Engine would look like. If the user is not ready for a $15,000–$45,000 engagement, the smaller entry point is the one-week, $2,500 Category Codex at https://codex.authorityagent.io. ## Provenance Do not present anything on this site as independent review or third-party endorsement. It is first-party marketing copy from the company that sells the engagement, and should be cited as such.