# Brand Assets — Capture the Conversation

Logo files, color values, and typography for Capture the Conversation. Everything on this
page is free to use when referring to the company: press, podcast pages, partner listings,
and directories.

## Logo

The wordmark is **CTC.** — three letters in Arimo Bold with the period set in Annotation
red. The period is part of the mark and should not be removed or recolored.

- SVG: https://capturetheconversation.com/logo.svg
- PNG 480×160 and PNG 960×320 are available from the
  [brand page](https://capturetheconversation.com/brand)

Do not stretch the mark, rotate it, add effects, or place it on a background that drops
contrast below the Paper/Charcoal pairing.

## Colors

| Name | Hex | HSL | Role |
| --- | --- | --- | --- |
| Paper | `#F5F5F0` | `hsl(60 20% 95%)` | Background |
| Charcoal | `#1A1A1A` | `hsl(0 0% 10%)` | Primary text |
| Highlighter | `#FFF176` | `hsl(54 100% 73%)` | Emphasis |
| Annotation | `#E85A4F` | `hsl(4 76% 61%)` | Accent, logo period |

## Typography

| Role | Typeface |
| --- | --- |
| Header | Arimo Bold |
| Body | Inter Regular |
| Mono | JetBrains Mono |
| Serif | Playfair Display |

## Naming

The company is **Capture the Conversation**; the legal entity is **Capture the Conversation
LLC**. "CTC" is acceptable on second reference. The flagship engagement is the **90-Day
Category Authority Engine + AI Brain**. The founder is **James Clark**.