# Capture the Conversation

> Category Authority Engines for founder-led expert businesses. Customer interviews and buyer psychology turned into messaging, revenue assets, and Custom Perplexity Skills.

Capture the Conversation interviews founders and their customers, decodes buyer psychology, and turns those conversations into sharp category positioning, authority narratives, and AI-powered revenue infrastructure.

## Pages
- [Home](/): Overview of the Category Authority Engine and how interview-led strategy turns expertise into authority.
- [Brand Assets](/brand): Logo, color, and identity assets.

## Optional
- [Headcount: Zero Substack](https://headcountzero.substack.com): Newsletter on buyer psychology for founders selling expertise.
- [Headcount: Zero Report](https://headcountzero.report): Related research property.